Issa Asad Shares 5 Tips to Launch Your Business Blog
We are living in a digital era, where every information is shared on the net so that people can access it from anywhere anytime. With the ease of online shopping, most businesses whether small or big have chosen to go the blog way, where you have a chance to advertise your products/service, make company announcements and interact with the guests on a personal level.
“Blogging is the only cheap way of that allows you to market your brand, increase traffic on your site, and interact with both existing and potential customers,” explained Issa Asad Florida social media expert, and businessman since 1996. Mr. Asad is the CEO of 2 companies located across South Florida: Q Link Wireless and Quadrant Holdings.
If you have been wondering how to launch your business blog then rest your worries, we are here to help. Issa Asad shares 5 tips to launch your business blog:
1. Engage Your Staff
Your staffs are the most valuable assets in your business, and they are the reason your business is thriving. Blogging requires you to work as a team, request your employees to write and share some post.Give them freedom to come up with their own ideas as along its relates to the business. You will be surprised how your staffs are rich in great ideas maybe some are passionate writers, and you didn’t know. This is a great way of appreciating them and also making them feel some sense of belonging.
2. Showcase Unique Ideas
Don’t be too obvious; share some unique ideas that will leave your audience looking forward to more posts. If you share unique blogs and at the same time interesting and relevant to your business, you can be sure that the guest will share that information with others either by linking the post, email it or tweet or even leave some kind comments at the end.
3. Use a Content Calendar
Having great content may seem like a brilliant idea, but it may not make a lot of sense if its delivered in the wrong timings. Content calendar guides you on what to write and what time that information will be relevant to your audience. Plan your blog content well in advances like a month or a fortnight before. This will give your blog more direction and get as much traffic as possible.
4. Share Blogs on Social Media
The recent study done shows that social media marketing is the top marketing tool compared to other outbound marketing techniques. It’s without a doubt that 90% of smartphone owners spend much of their time on social media, take advantage of this tool share your blog content on Facebook, LinkedIn, and emails.Social media is the only inexpensive tool that you can market your business without having to spend a penny. Emily Peters the pioneer of business to business brand strategy said that you should spend most of your time sharing your post rather than writing new ones.
5. Edit Blog Content
Among the essential part of blogging is editing. Before you post any content have someone go through it, to check the tone of your writing, correct any grammatical errors, and so on this will save you the embarrassment from your guest. Information last forever on the internet, hence it’s good to note that you have posted a blog that won’t run obsolete even a decade from the time of posting.
Blogging is easy, It’s fun and most importantly its inexpensive, don’t be left behind, launch your business blog by following the above five simple tips.