Issa Asad How to Make Your Brand Irresistible with 5 Signals
It looks like some online content simply has the magical power to make people want to click things like “add to cart” buttons, while at the same time, many others try to do the same and achieve nothing. The answer to those questions can be found in the domain of psychology and its ability to make people want to take some type of action.
:There is clear evidence that very effective writers have been using these psychological techniques to influence others starting all the way back in 1895 or possibly ever earlier,” exclaimed Issa Asad Florida entrepreneur, business man, and social media expert. Mr. Asad has been in business for nearly 20 years, and he is the CEO of 3 companies in South Florida, including Q Link Wireless, Quadrant Holdings, and Bond Media. He is also the author of 4 social media and e-commerce e-books, including Issa Asad Instant Profits with Instagram.
Today, with some easy tips, you can do the same for your business. Here we will explain everything with Issa Asad how to make your brand irresistible with 5 signals:
1. Using Action Verbs
These types of verbs produce a sense of positivism, motion, and urgency. While passive voice usually slows down any written copy, active verbs do the opposite. This is why a detergent does not just clean, it provides brightens and freshens the clothes. A firm that provides consulting will not simply help their clients make money, it will allow them to jump over their competition. Using these verbs presents the writer as a good friend of the reader. To get this effect, make a list of all the possible action verbs at your disposal and begin using them in your own copy.
2. Using Rhymes
It sounds childish, but rhymes really work because they repeat words in patterns which are easier to remember. Thanks to this, you can easily remember the words of dozens of your favorite songs. Aside, memorizing things in rhymes is a tactic for better use of the recall memory. If rhymes are planted with tact and subtlety into a copy, they will be more effective in the minds of the readers. The effectiveness of the same process can be easily seen in radio and TV jingles, all of which regularly go for a rhyming content.
3. Employing Repetition
Another word for repetition is also the so-called illusory truth. This means that in those cases where something is steadily repeated, it becomes more truthful to the individuals who receive this information. Many scientific studies corroborate this notion, including those from Association for Consumer Research. You can use this fact by making a list of benefits of your company or product and then steadily repeat them in different contextual settings. This will allow all of them to reiterate the exact same point you want your customers to get.
4. Layered Adjectives
Layered adjectives have the purpose of merging a word or phrase with a mental image. For example, the word “hot” is clear, but adding an adjective like “blistering” transforms it into something much more powerful in the mind of the reader. This comes about because every consciousness adds emotion to verbal content, making it more poignant. Using layered adjectives improves your ability to do the same.
5. Freedom of Choice
This might sound strange, but emphasizing that customers have a freedom of choice can make them more likely to choose your service or product. Reminding people that they are those who chose, decide and make the call enforces their likelihood that they will recognize the sender of the message as someone who is truthful and authentic. The wording itself is not of a big importance, but the fact that you recognize that the customers are exercising their free will makes them take action more readily.