issa asad acquisition deal

Issa Asad and Q Link Wireless Among Group of Buyers Bidding for Boost Mobile


Issa Asad

Issa Asad

The prepaid wireless brand Boost Mobile is set to be sold soon in a deal that is valued up to $3 billion. Several interested companies have already started preparing their bids for the sale of this prepaid wireless mobile company, which is owned by Sprint.

T-Mobile an Sprint recently filed to merge their companies in a $26 billion deal. As a result, the United States Federal Communications Commission requires Sprint to sell off Boost Mobile to mitigate the shared market in the business of prepaid phone services.

Currently, the sale of Boost Mobile is awaiting the verdict of the Department of Justice in the United States, but all of the companies that are interested in purchasing the company are already prepping their bids. Immediately after the ruling by the DOJ, the process of selling Boost Mobile will begin.

According to The Street, Q Link Wireless and its Chief Executive Officer and founder, Issa Asad, has already prepared a bid through private equity backing. The bid can pay between $1.8 billion and $3 billion for Boost Mobile.

Q Link Wireless is the third-largest provider of the government benefit program, Lifeline. The company provides free wireless services to low-income consumers that are approved for the government benefit. According to Asad, Q Link Wireless also provides prepaid wireless services to any customer.

Recent reports have stated that the actual selling price of Boost Mobile would largely depend on the quality of Boost customers. The factors could influence the final sale price include Boost Mobile’s churn levels, customer cancellations rates, devices, and their phone plans. However, T-Mobile and Sprint have not yet made these detials public.

An analyst at Cowen approximated that Boost Mobile could be have between 7 to 8 million customers which values the company at $4.5 billion. However, Sprint has also not yet made these details available as well.

Chief Executive Officer of FreedomPop, Stephen Stokols, agrees. He says that the sale of Boost Mobile could be approximately $4 billion. FreedomPop is not yet an official bidder of Boost Mobile. Stokols pubicly stated that he is advising a specific private equity group before preparing a bid for Boost Mobile.

The potential bidders list for Boost Mobile acquisition grows. Peter Adderton, who was the founder of Boost Mobile but previously sold his company to Sprint in 2004, has expressed interest in buying back Boost. However, Adderton has not yet publicly stated his potential bidding value of Boost Mobile.

Adderton said that he was among one of key regulators that required Sprint to place Boost Mobile on current wireless communication towers. This move put Boost Mobile in a better position to compete with the other large prepaid phone companies on the market.

Q Link Wireless believes that the acquisition of Boost Mobile will help their company be among the leading prepaid company in the world.

“We are looking forward to the acquisition of Boost Mobile; we will continue our mission to serve every possible consumer with prepaid wireless services,” said Asad.

Click here to read the full article by The Street:

Issa Asad Better Business

Issa Asad Explains How to Boost Your Business and Life in 2017

Issa Asad Explains How to Boost Your Business and Life in 2017

Issa Asad Florida

Issa Asad Florida

It is a new year. This is the time everyone should think about upgrading. What does the term upgrading refer to? To upgrade simply means to raise what you are doing to a higher standard.

“Take what you have right now maximize and improve on it by adding on it, completely letting go or replacing certain aspects of your business or life,” said Issa Asad Florida entrepreneur, social media expert, and businessman. Mr. Asad is the CEO of 2 companies in South Florida, including Q Link Wireless and Quadrant Holdings.

If you focus on this one word in your life and practice all year, changes that you will experience will be remarkable. Here, Issa Asad explains how to boost your business and life in 2017.

1. Examine Your Relationship 

The first thing that you should do in your business or life is to upgrade your relationship. There is nothing that will pull down and hold you from progressing than hosting nonproductive, parasitic and toxic relationships in your life. if you are in a position that nothing you can do because you do not have a choice such as a boss or a colleague, then try as much as possible to give them little power. Focus merely on your tasks and how to execute rather than the toxic person. Let your efforts be geared towards performance rather than approval. You cannot progress with toxic people in your life, if ou are looking to upgrade your life.

2. Choose Your Mood

Most of us do not care during the day activities or even consider minding over our internal experience and how to express it outwards. Thus, make sure in 2017 you upgrade by making sure you think about your thinking. When you know and understand where thoughts usually and how they determine your mood, you will definitely agree 100% that your mood is up to you. You always have a choice on how to express your mood for instance to negative triggers. If you agree with it, the resistance that you have made in life is what has made you what you are now.

3. Ignite Your Creativity 

There no an idea that is a bad idea. To upgrade in 2017, think about ways that you can add innovations to every activity each day, deal, meeting and in every relationship. Make efforts to think more outside the box. Spend most of your time alone, go to seminars, hire a coach, meditate, brainstorm a lot, read daily and walk with a blank notebook to write down every idea that comes in your mind without necessarily judging any of them.

4. Improve Your Attitude 

Your attitude is not entirely perceived from what comes out of your mouth, but by the experience people you are around have on your persona. To upgrade, think and envision what experience you want others to have of you. Start activating that by your level of interest you show, posture, your posture, tone of your voice, how you speak, quality of your talks as well as warmth and authenticity you generate. Note that people will be drawn to you when you when your attitude carries a quiet and warm strength.

5. Better Your Health 

What body posture do you dream of having? Every person have an image of health status and body image they desire, yet many of u do not prioritize on either. Think about on how to improve your diet, sleep as well as physical exercise as this would improve your life and how people view you. The bottom line is starting to upgrade from where you are currently and go one level higher.

Issa Asad Social Influencer

Issa Asad Shares Super Simple Ways to Increase Your Social Influence

Issa Asad Shares Super Simple Ways to Increase Your Social Influence

Issa Asad Florida

Issa Asad Florida

Nowadays, having a strong presence in social media is extremely important for every brand.

“Most people generally buy followers to increase their follower count, but they won’t be interested in your business,” exclaimed Issa Asad Florida businessman and social media expert. Mr. Asad is the CEO of 2 companies located in South Florida: Q Link Wireless and Quadrant Holdings.

Your aim is to get followers who have an interest in your brand and will help you grow. Below, Issa Asad shares super simple ways to increase your social influence:

1. Post High Quality Content

If you want to have a large follower base, it is quite evident that you will have to post top quality contents. There is a lot of competition in the social media nowadays. There are hundreds of other brands targeting the same audience. Hence, in order to stand out from the others, your posts should be unique. Make sure that you are able to emotionally connect with your audience. If you can manage that, they will share your posts with their friends as well and your followers will gradually increase. Also, make sure that your posts are completely original. As an audience, it is extremely annoying to see copied content. Apart from that, the original owner of the content may also sue you for copyright infringement.

2. Contact Other Influencers

It will take a lot of time and effort to build your follower base all by yourself. Hence, the best thing will be to take help of others who already has a big social media presence. You will find plenty of such people in social media who has thousands of followers. Collaborate with them, organize interviews and tell them to share your posts. This way, you will be able to connect with their audience as well. If you manage to do it successfully, your followers will drastically increase. It will be better to team up with as many influencers as possible. Also, make sure to maintain a long term relationship with them.

3. Reward All Your Followers

In order to keep your followers satisfied, it is advisable to give out frequents rewards. Rewards can be of different types. You can organize a contest and award prizes to the winner. You can also make some of your premium content free for all users. You can select any way which suits you. Another important thing is to communicate with your audience. Whenever you receive a message or tweet from any of your follower, make sure to respond back. This will give a significant boost to your goodwill. Your audience will feel special and will be more likely to share your page or profile with their friends.

4. Take Part in Conversations

In any social media platform, you will find plenty of conversations taking place. For example, if you are a fashion brand, then you should keep track of all the conversations related to fashion. Following other brands in the same category will help you to do that. Make sure that you express your views and opinions in all such threads. In those threads, you will find only those people who are interested in that particular topic. It is a great to way to get some quality followers.

Issa Asad Marketing Psychology

Issa Asad How to Make Your Brand Irresistible with 5 Signals

Issa Asad How to Make Your Brand Irresistible with 5 Signals

Issa Asad Florida

Issa Asad Florida

It looks like some online content simply has the magical power to make people want to click things like “add to cart” buttons, while at the same time, many others try to do the same and achieve nothing. The answer to those questions can be found in the domain of psychology and its ability to make people want to take some type of action.

:There is clear evidence that very effective writers have been using these psychological techniques to influence others starting all the way back in 1895 or possibly ever earlier,” exclaimed Issa Asad Florida entrepreneur, business man, and social media expert. Mr. Asad has been in business since 1996, and he is the CEO of 2 companies in South Florida, including Q Link Wireless andQuadrant Holdings. He is also the author of 4 social media and e-commerce e-books, including Issa Asad Instant Profits with Instagram

Today, with some easy tips, you can do the same for your business. Here we will explain everything with Issa Asad how to make your brand irresistible with 5 signals:

1. Using Action Verbs

These types of verbs produce a sense of positivism, motion, and urgency. While passive voice usually slows down any written copy, active verbs do the opposite. This is why a detergent does not just clean, it provides brightens and freshens the clothes. A firm that provides consulting will not simply help their clients make money, it will allow them to jump over their competition. Using these verbs presents the writer as a good friend of the reader. To get this effect, make a list of all the possible action verbs at your disposal and begin using them in your own copy.

2. Using Rhymes

It sounds childish, but rhymes really work because they repeat words in patterns which are easier to remember. Thanks to this, you can easily remember the words of dozens of your favorite songs. Aside, memorizing things in rhymes is a tactic for better use of the recall memory. If rhymes are planted with tact and subtlety into a copy, they will be more effective in the minds of the readers. The effectiveness of the same process can be easily seen in radio and TV jingles, all of which regularly go for a rhyming content.

3. Employing Repetition

Another word for repetition is also the so-called illusory truth. This means that in those cases where something is steadily repeated, it becomes more truthful to the individuals who receive this information. Many scientific studies corroborate this notion, including those from Association for Consumer Research. You can use this fact by making a list of benefits of your company or product and then steadily repeat them in different contextual settings. This will allow all of them to reiterate the exact same point you want your customers to get.

4. Layered Adjectives

Layered adjectives have the purpose of merging a word or phrase with a mental image. For example, the word “hot” is clear, but adding an adjective like “blistering” transforms it into something much more powerful in the mind of the reader. This comes about because every consciousness adds emotion to verbal content, making it more poignant. Using layered adjectives improves your ability to do the same.

5. Freedom of Choice

This might sound strange, but emphasizing that customers have a freedom of choice can make them more likely to choose your service or product. Reminding people that they are those who chose, decide and make the call enforces their likelihood that they will recognize the sender of the message as someone who is truthful and authentic. The wording itself is not of a big importance, but the fact that you recognize that the customers are exercising their free will makes them take action more readily.

Issa Asad Business Blog

Issa Asad Shares 5 Tips to Launch Your Business Blog

Issa Asad Shares 5 Tips to Launch Your Business Blog

Issa Asad Florida

Issa Asad Florida

We are living in a digital era, where every information is shared on the net so that people can access it from anywhere anytime. With the ease of online shopping, most businesses whether small or big have chosen to go the blog way, where you have a chance to advertise your products/service, make company announcements and interact with the guests on a personal level.

“Blogging is the only cheap way of that allows you to market your brand, increase traffic on your site, and interact with both existing and potential customers,” explained Issa Asad Florida social media expert, and businessman since 1996. Mr. Asad is the CEO of 2 companies located across South Florida: Q Link Wireless and Quadrant Holdings.

If you have been wondering how to launch your business blog then rest your worries, we are here to help. Issa Asad shares 5 tips to launch your business blog:

1. Engage Your Staff

Your staffs are the most valuable assets in your business, and they are the reason your business is thriving. Blogging requires you to work as a team, request your employees to write and share some post.Give them freedom to come up with their own ideas as along its relates to the business. You will be surprised how your staffs are rich in great ideas maybe some are passionate writers, and you didn’t know. This is a great way of appreciating them and also making them feel some sense of belonging.

2. Showcase Unique Ideas

Don’t be too obvious; share some unique ideas that will leave your audience looking forward to more posts. If you share unique blogs and at the same time interesting and relevant to your business, you can be sure that the guest will share that information with others either by linking the post, email it or tweet or even leave some kind comments at the end.

3. Use a Content Calendar

Having great content may seem like a brilliant idea, but it may not make a lot of sense if its delivered in the wrong timings. Content calendar guides you on what to write and what time that information will be relevant to your audience. Plan your blog content well in advances like a month or a fortnight before. This will give your blog more direction and get as much traffic as possible.

4. Share Blogs on Social Media

The recent study done shows that social media marketing is the top marketing tool compared to other outbound marketing techniques. It’s without a doubt that 90% of smartphone owners spend much of their time on social media, take advantage of this tool share your blog content on Facebook, LinkedIn, and emails.Social media is the only inexpensive tool that you can market your business without having to spend a penny. Emily Peters the pioneer of business to business brand strategy said that you should spend most of your time sharing your post rather than writing new ones.

5. Edit Blog Content

Among the essential part of blogging is editing. Before you post any content have someone go through it, to check the tone of your writing, correct any grammatical errors, and so on this will save you the embarrassment from your guest. Information last forever on the internet, hence it’s good to note that you have posted a blog that won’t run obsolete even a decade from the time of posting.

Blogging is easy, It’s fun and most importantly its inexpensive, don’t be left behind, launch your business blog by following the above five simple tips.

Issa Asad Social Media Plan

Issa Asad Shares 4 Tips to Start Your Business’ Social Media Plan

Issa Asad Shares 4 Tips to Start Your Business’ Social Media Plan

Social media has become an important platform to engage with your current customers and also reach new customers. Having a social media account for your small business will help you reap many benefits. But if you do not have a marketing plan, you will be missing out these potential benefits.

“Even though creating a marketing plan is not so challenging, there are some mistakes that most business make,” said Issa Asad Florida businessman and social media expert. “For example, sounding too promotional about your goods or services can drive your customers away, and, avoiding questions or criticisms from your clients can damage your brand’s reputation.”

Mr. Asad is also the CEO of Q Link Wireless and Quadrant Holdings, both located in South Florida. Below Issa Asad shares 4 tips to start your business’ social media plan.

1. Involve Professionals

Even if you are a small business owner, you should manage and delegate various tasks to the employees. Tasks such as accounting, social media and human resources deserve their own units. This means you should not manage your company’s social media accounts alone.

If you want to reap maximum results, you should involve a professional. An expert will help grow your viewers and engagement, and promote your business goods and services. It may seem small but it is a very important investment to your business. As soon as you have a large following, the profits you make will be enough to pay a social media expert.

2. Concentrate on Relationships

Any business should be very careful to concentrate on the social phase of social media, and create relationships with various users. Since social media is a platform that allows you to engage with your clients directly, you must build real connections with your viewers. Experts say that if people like your content, many will follow you, and you will get a chance to continue marketing to them for so many years. But bad content will chase potential followers or customers away.

If you can check, any successful social media markets offer outstanding content. This means you need to educate and entertain your viewers. You should care about them just the way you would to a friend.

3. Use Twitter Lists

Twitter moves very fast, and it can be very hard to keep up with it. You need to be focused with twitter lists. This helps the users to organize followed accounts and to keep track of significant content and other influences. In fact, twitter lists work is more than organizing the content your will be seeing. It also helps you network and create a good audience. This will also leads to higher engagement.

4. Plan Ahead but Be Present

When running social media accounts for your business, it is vital to maintain consistency. There are numerous free and cheap tools that can help you plan ahead of time. These tools can be amazing resources if you use them correctly. For most social media platforms, a post every day is okay. Remember, it is not good to automate your entire online presence. However, you can use them as backup when you do not have time. In course of the week, you can create new posts, but if you are busy, you can easily find posts you already planned.

Issa Asad LinkedIn

Entrepreneur? Join These 9 LinkedIn Groups

Entrepreneur? Join These 9 LinkedIn Groups

Starting a business is not easy as you think, in fact, it is harder when you try to do it without getting any support group. That is why, for every entrepreneur and small business owners, networking is imperative. By growing your network you will be forming valuable connections to other small business owners or entrepreneurs, and hence more resources.

“Such connections are the best for getting feedback about your business ideas, recruiting employees, finding funds and more,” said Issa Asad Florida entrepreneur and CEO of Q Link Wireless and Quadrant Holdings.

Want to make connections like these, but you are unsure about how to go about it? If so then, start by joining a relevant LinkedIn group. In fact, are you an entrepreneur? Join these 9 LinkedIn groups:

1. Band of Entrepreneurs

This is a nonprofit organization for entrepreneurs; it offers support on topics such as legal help, public relations, human resource among others. Band of Entrepreneurs has over 22,000 members, so when you join you will not miss getting several connections.

2. Digital Marketing

Digital Marketing is a LinkedIn group dedicated to the digital marketing landscape. It covers almost every topic about digital marketing that every business owner must be aware of, such as email marketing, SEO, online PR and mobile marketing.

3. Entrepreneurs Meet Investors

If you are looking for capital to start or expand your existing business, then this is the group to join. It has a more than 6000 investors and entrepreneurs. So, many connections await you as soon as you join this LinkedIn group.

4. Entrepreneur’s Network

Entrepreneur’s Network has not less than 24000 members. It’s the best LinkedIn group for both current and aspiring entrepreneurs looking to create broad business networks as well as ask and answer business-related questions.

5. Future Trends

This group is the perfect place to connect with other trend hunters, future thinkers and corporate visionaries in industries like brand management, product development, and marketing. It has a very big of members of over 397,000, so you will be able to share ideas about future trends when you join the group and learn more.

6. LInked Business Strategists

This group is dedicated to exchanging invaluable information and helping businesspersons and startups find and calculate correct strategies for their business across the world. So, if you are looking for knowledge to start or run your business, then LInked Business Strategists is the group you should join. Currently, it has over 6,000 members.

7. Social Media Marketing

With approximately one million members, Social Media Marketing is not only the largest LinkedIn group but also the most active group. It is dedicated to social media marketing, therefore making it the best resource for both entrepreneurs and business owners.

8. Young Entrepreneur Connections

This LinkedIn group has been designed to benefit young entrepreneurs, according to the profile of this group, it has about 20,000 members. Young Entrepreneur Connections is perfect for young professionals and businesspersons to network with advisors, consultants, small business owners.

9. Executive Suite

The main aim of this LinkedIn group is to connect people at the executive levels so that they can share pieces of advice on decision making, leadership and more. With more than 300,000 members, you are likely to have plenty of network connections that will help you in your business.

Issa Asad Pokemon GO

Issa Asad Shares 4 Tips to Use Pokemon GO to Drive Business

Issa Asad Shares 4 Tips to Use Pokemon GO to Drive Business

Pokémon GO is a popular reality mobile game in which participants seek out and confine digital Pokémon. At first, you might fail to recognize the importance of this game to your business. “However there are several ways you can use this game to lure local gamers to your site at a fee,” said Issa Asad Florida businessman and CEO of Quadrant Holdings and Q Link Wireless (located in South Florida). PokéStops and gyms are the two types of locations which regularly lure players and can be used to generate more returns for your business. Herein are four useful tips on how to use Pokémon GO to drive more business sales.

1. Host a Lure Party

An item known as a Lure module can be placed on PokéStops. The modules usually attract players to that site once set off. Buy a set of these modules and use “Pokémon GO Lure Party” to market it. Hosting a lure party is the perfect way to attract players to your business if it is located near a PokéStop.

It is a cost effective and easy marketing technique as well. Download the free Pokémon GO account from App stores, buy a set of lure modules, and arrange them at your closest PokéStop. Each lure lasts for 30 minutes, use them in sequence to form an elongated lure party. Pair the lure party with unique deals to get that extra cash.

2. Gym Battle Tournaments

If your establishment is nearer a Pokémon Gym than a PokéStop, market your battle tournaments in advance. You can also provide incentives to the winners of this tournament. Players who effectively turn into gym leaders with valid gamer ID’s will access the incentives or discount on the game day.

This is the perfect way to connect competitors of this game to your business and and be able to attain numerous gym team members to your site. As you offer incentives to winners, their team members will be available too, hopefully as full term users.

3. Host a Poké-Hunt

For you to effectively initiate a Pokémon GO hunt, market the time and date of the game, wait for gamers to assemble and take a stroll in your area with them. Make your business visible throughout the event by bringing in your employees who will wear t-shirts branded with your business info on them. An after party is very important at any Poké-hunt event. Summon the players back to your business place to compare their hauls and offer them trainer talk. This technique is mostly perfect for restaurants.

4. Pokémon GO Social Media Deals

You can use this game to gain more visibility on social media. Pay customers to take a screen shot of a Pokémon in your establishment, post it on their social media accounts and even tag your business . This will greatly boost your brand awareness online. Furthermore, it will allow nearby gamers to see the number of unique and fascinating Pokémon players who visit to your business. This will motivate them to come along and join the fun as well.

Pokémon GO offers various businesses a completely new advertising strategy which costs almost nothing to employ. Therefore it is important to use the four tips mentioned above to benefit effectively from the craze of this game.

Issa Asad Business Financing

Issa Asad Shares 4 Big Mistakes When Acquiring Business Financing

If you buy a franchise or business, financing it is more or less the same as the business itself that you buy. This is because it is because of the proper capitalization strategy that can make the business grow. “A wrong capitalization of the business can however lead to the opposite, and can even lead to collapse of your business,” said Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Quadrant Holdings and Q Link Wireless.

After consulting several entrepreneurs and small business owners, Issa Asad shares 4 big mistakes when acquiring business financing.

1. Making Big Purchases

Making big purchases like buying a home, a car, a boat, jewelry, etc, can create some unnecessary inquiries on your credit report especially if you obtain new credit sources. Big purchases can also create a negative impact on your credit utilization or debt-to-income especially if you pay using a credit source. This can later affect your debt obtaining ability.

2. Failure to Correct Inaccuracies on Credit Report

Many small business owners or entrepreneurs never know that their credit reports have inaccurate information that can negatively affect their credit score. Such errors can significantly delay the process of financing because it takes much time to remove the inaccurate items and this may affect your credit score.

3. Lack of Organized Current Financial Records

Every time you want to apply for a small business loan, most of the lenders will require that you have tax returns for two years, bank statements, your last two pay stubs, personal financing statement and the supporting documentation. If you do not have these financial records ready, the loan processing may be delayed.

4. Online Application of Business Loans

It is important to know that business financing is a bit complicated and therefore the loan solution is not easily found on the web. Online loans are always full of compelling marketing focused on you getting the loan by applying online. If you apply for the loans in different places for example, you will have to receive inquiry from each place because most of the lenders or brokers will always run your credit once they receive your application. Now the disadvantage of this is that the more the inquiries you have in the last six months, the more you have negative impact on your credit score.

Never do the above mistakes. However, below are the four tips you can use to ensure that your small business financing is secure.

1. Avoid Major Purchases

Ensure that you do not make major purchases like homes, cars, boats, etc until if possible, after you have purchased your small business. This is because large purchases may make it quite challenging to have small business financing approval.

2. Organize Your Financial Records Now

Ensure that you gather your personal financial records as early as now for easier and faster accessibility of the capital you need whenever you apply for a small business loan. The information should include personal tax returns for at least the last three years, asset and bank statements for at least three months and any other relevant document.

3. Recognize Financing Needs of Your Business Before Applying

You need to know that even if you do not get a loan, the credit inquiries can still impact your credit score. Therefore, you need to have a view of a complete financing needs of your business.

4. Do a Consultation

You can always consult a specialist in the field of business financing. This consultant should be knowledgeable in a wide range of investment or financing options so that he/she can help you in understanding your financial options and their impact on the forward movement of the business.

Issa Asad Florida

Issa Asad Says Don’t Commit These 4 Social Media Customer Service Mistakes

Issa Asad Says Don’t Commit These 4 Social Media Customer Service Mistakes

Technology has advanced to a point where more than half of the world is currently connected to the Internet. This has resulted in companies taking the initiative and evolving their mode of connection to their customers to include social media platforms where the customer’s complaints and comments can be attended to while the whole world watches as the company basically displays their strength or weakness in the area of support.

“As many have made strides, many have also made mistakes that have not only lost them faithful customers but potential ones that are watching the accounts with baited breath to see how issues are handled,” said Issa Asad Florida businessman, social media expert, and entrepreneur. Mr. Asad is also the CEO of Quadrant Holdings and Q Link Wireless, which are located in South Florida. Issa Asad says don’t commit these 4 social media customer service mistakes:

1. Prioritizing Positive Mentions Alone

It is normal to see a positive mention from an appreciative customer and immediately jumping to respond to it, thanking them for leaving the comment and promising to uphold such standards, and absolutely nothing is wrong with this. But it is also normal to want to ignore the negative mentions that insult or ridicule as aspect of your brand, but for the sake of the development of touch company, fight that urge and repost to as many negative mentions as you can. This shows the public how well you deal with negativity and how you handle angry or unsatisfied customers while still maintaining high composure and professionalism and may even sway the complainer back to tour side.

2. Not Solving the Problem Where it Is Reported

Of course it is unreasonable and sometimes illegal to expose all of the details of a customer’s issue publicly on social media, but in events when you can, then do. Trying to hide an issue that has been Pinned to you on Pinterest or Tweeted at you by immediately asking for the customer’s email address to discuss it privately when it is one that can be handled on the platform it was reported sends a negative message to the people watching. It implies that the company has something to hide and even if you are trying to help, the followers take it as a blow off. Try to avoid redirecting them and respond to the issue as soon as possible.

3. Cold Responses

Social media, of all things, is a place where people go to be candid and speak their mind, so they expect the same level of realistic conversations from whoever is replying to them. Using stiff responses that sound like they have been pre-written will make the customers skeptical of the question if it is even a real person.

4. Not Trying Again

Realistically, sometimes, the issue reported on social media is not going to be resolved immediately or at all, so try to compensate the few customers who don’t get their problems with vouchers or coupons that will ensure their return. However, this specific method, as well as the others mentioned, should be handled with care so as not to encourage customers to get angry on social media.