According to the Food Marketing Institute, supermarkets in the USA can hold up to 45,000 different items. This makes it a $600 billion industry that relies heavily on the consumers, manufacturers, distributors, and graphic designers.
“Product packing is one of the graphic design disciplines, and is by itself an industry already,” said Issa Asad Florida entrepreneur, businessman, author of four e-books, and CEO of Quadrant Holdings, Q Link Wireless, and Bond Media. “Agencies of multinational design like CBA’s, Coley Porter Bell, and Landor employ a huge deal of designers who all focus almost entirely on the creation of strong brands through branding and packaging design.”
Let us check and see what really makes and breaks a good packaging design. Here are 4 packaging design tips for making products sell.
Memorability, originality, and character are the heart of well-known brands and of course, remarkable packaging designs. It is easy to see why as there are myriads of products out in the market today which are all competing for the consumers’ attention. It has to be AUTHENTIC because it is the only way in setting your brand apart from all the other brands out there.
Because this is a matter of exploration and creativity, it is impossible to give out one solid advice on how to be “truly authentic,” especially in these times when people are being bombarded with a great deal of looks and appeals of brands. If you are stuck with a generic-looking packaging design, apply a unique design style that has strong “visual standards.”
2. Shelf Impact
If you take a shopper’s POV, products are never singled out and seen with great details. May it be because of the viewing distance of shelves and from how the products are set and arranged which makes a consumer only see a veritable pattern that are made up of different products. It is not until one certain pattern attracts the eye and then we decide to take a look up close. This appeal and distinctiveness of the product when being placed on the actual shelf is what retailers call the “shelf impact.” This makes an astounding difference in a product’s sales.
If you get lucky and get a chance in designing a bottle, cup or box, you have to put practicality in mind which means you have to ask the question – how can I make this product easy to carry, use, and store? Practicality alone solves a lot of packaging design challenges.
A product’s packaging design should give way for an easy introduction to product variations or a sub-brand which is a new line extension. Case in point, imagine you are creating a whole new packaging concept for a brand of apple juice. Your client suggests a certain design that features apples that look really great. However, after several months, you client decides to create and launch an orange flavor in the same brand name.
Unfortunately, you created a design concept that heavily relies on apples for it to work and wont look as good if it will be replaced with oranges. You now have a problem with the company’s branding. To avoid this kind of frustration in the future, always design a product packaging which you could use with different products. This means that as a graphic designer, you have to create a systematic visual design that would allow easy changes in the future. The goal is to have a fine-looking family of products at the end of the tunnel.