Congratulations for establishing a new business. It takes courage, resources, time, and perseverance to implement an idea. This is a very critical step, and it’s a clear indication that you have a long way to go regarding the business success and maintenance.
Issa Asad Florida businessman and entrepreneur for over 18 years says, “among the many things you are planning to do, I believe creating a website for your business is also important.” Mr. Asad is the CEO of Q Link Wireless, Bond Media, and Quadrant Holdings, located in South Florida.
To build your customer base and intensify you newly created brands, you need to create an optimized website. Designing a website might be costly but there are some ways one can apply to develop one inexpensively. Here’s how to make a website with less money.
1. Website Builders
There are different platforms that are offering website builder options commonly known as What You See Is What You Get (WYSIWYGs). It is possible to develop a dynamic and eye catching website even without much knowledge of website design and coding skills. A website builder helps one to choose from a wide variety of templates and in personalizing them to meet their requirements. Using a website builder, one can design a website matching the branding, theme and messaging of your business.
These website builders have a step by step guide on how to go about so as to come up with your website without spending much hiring someone else to do the job for you.
Of the best website builders is the Squarespace. This is a better option that comes along with extensive personalization, clean layouts and unique features. Despite its learning curves, it presents quality and reliable results.
2. Keyword Optimization
Search Engine Optimization is key when designing a website for your business. A website is developed so as to attract more traffic to your business and that is why you have to ensure that every content used is search engine optimized. You have to understand that it might be challenging to follow and understand the constantly evolving Google formulas but following its rule can make your website to perform better on search engines.
Search Engine Optimization basics involve identifying the potential keywords customers might use to search your business on the Google. Different tools are offered online that can assist in identifying your keywords.
After identifying your keywords, it is advisable to apply them naturally to avoid being penalized by Google for stuffing your keyword.
3. Coordinating Social Profiles
Once you are done setting up your website, it is important to determine which social media profile matches your brand. You can use this social media profile to interact with your customers and clients and in boosting your businesses’ presence. Also, you will be able to post your blog and any other content on your social media networks.
The most powerful social media networks are Facebook and Twitter. Using any of the above, you can grow a tremendous audience. YouTube, Pinterest, Instagram, and LinkedIn can also be used, but this depends on your targeted audience. These social networks have their own advertising platform, and you can use them in expanding your business at a very minimal cost.
To grow an effective and successful business, you must have a quality website. It is an essential tool for your business growth. This involves creating your website content, promoting it on social media, collaborate with professionals and optimizing your website to grow your business and establish your brand.