E-commerce (electronic commerce) is the buying of goods and services over an electronic network, primarily the Internet. In order to succeed in the e-commerce industry, a sound marketing strategy is one of the fundamental elements which must be formulated and implemented. However, you need to be careful when it comes to online marketing; since there are various bad strategically moves.
Issa Asad, Florida businessman, entrepreneur, and CEO of Bond Media, Q Link Wireless, and Quadrant Holdings says bad strategic moves will “completely drain your business assets.”
“Don’t do these 3 e-commerce content failures,” said Mr. Asad.
1. Content Writing for Search Engines
By rankling high in search engines, visibility will be enhanced. As a result, it will translate to potential traffic. Hence, there are many potential buyers. But, it is important to understand who you are and what you are dealing with. This is because irrelevant content will drive away the potential buyers very quickly. Hence, all the resources and money which you have invested will turn into nothing.
Fortunately, hummingbird update will make it easier for you to write useful content for users. This will make you to be relevant to the search engines. In addition to that, you need to put yourself in the shoes of your audience. This involves crafting your content, knowing how well they understand the product and whether they are just looking for information or they want to purchase.
2. Buying of Engagement and Followers
Recent statistics have revealed that 71% of Internet users are likely to purchase from a brand as compared to following on a social network site. Therefore, you will get better odds of converting when you have more followers. Currently, there is a race of getting as many likes and followers as possible. Thus, it has led to brands wanting to buy a following very quickly so as to increase the audience.
It can be a quick fix when you buy a follower. But, you will be disadvantaged if you are not able to interact with them. In fact, they can never click on your links if they are not interested in your products and services. This will make run you at a loss since there is nothing you have paid for. What make the matters worse is because huge following will show how influential the professional or brand is. Nevertheless, irrelevant followers and little engagement will be revealed.
It is very important to know that online marathon is not a sprint. If you attempt to cut corners, users will disqualify you in the long run. Use common sense when you have doubts.
3. Making Assumptions and Never Testing Them
Online marketing is the process of making assumptions, testing, evaluation and adapting them. Assumption involves borrowing other people’s strategies and using them in your business thinking that the same things your competitor uses might work for you. Also, you might skip a number of analytical steps which could assist you to improve the focus on the marketing efforts.
It is wise to stand on your own feet and come up with your own test, theories as well as adapting the strategies. You needn’t to be afraid. The initial step is to test with small segments. Consequently, preserve your resources and budget as you are trying to understand whether it is working or not.
In conclusion, you need to avoid the above strategies and your e-commerce will run at a profit.