Improvement in technology over the years has led to emergence of social networks such as Twitter, Facebook, Pinterest and LinkedIn among others. Although Facebook, Pinterest and Twitter are currently very popular among general users today, LinkedIn is popular among professionals working in various fields such as software engineering, business, engineering, architecture and marketing among others.
The platform has provided an excellent opportunity for professionals to display their qualifications, job skills as well as their job experience. “Companies looking to hire professionals usually take an opportunity to go through their online LinkedIn accounts therefore getting a general overview of the individual,” confirmed Issa Asad, an entrepreneur and telecommunications expert from Florida. Mr. Asad has worked in the South Florida community for over 18 years, and is currently the CEO of Quadrant Holdings and Q Link Wireless, both located in Dania Beach, Florida.
What many people don’t know is that the platform offers an excellent opportunity to market products and services. Below are 5 Linkedln marketing hacks to grow your business.
1. Submit High Quality Posts
High quality content refers to posts that are rich and contain useful information which can help users who get to read them. Posting great content can enable you to achieve two goals namely:
- Teaching users how to solve a particular problem or how to accomplish tasks
- It helps to establish you as a thought leader in that area.
Doing this helps to lead more business to your platform especially if you offer real value. Rich content will help you gain traffic as well as real results.
2. Join LinkedIn Groups
LinkedIn like any other social network enables users to create groups where the users get to discuss and post content that is relevant to their specific demographic. Groups have become powerful tools that if properly utilized and harnessed, can enable any one to market products and service easily. Joining groups that are relevant in your field will enable you to save money as well as build relevant relationships with clients.
3. Search for the Right Customers
As a business owner, you need customers who will get to buy your products and services therefore enabling you to earn profits. Getting customers on LinkedIn requires you to start looking for relevant client and creating connections.
For example if your company provides event management services for companies, you need to set up advertising campaigns that will reach the right people.
4. Increase the Size of Your Email Marketing List
Email marketing has become another way of reaching customers from all over the world. LinkedIn provides users with a similar service where users can get to add others in their email list. Using the messaging system, you can be able to reach 50 or more customers.
In order to convince the customers, you email should have the following:
- Tell them what rewards they will get to receive when they sign up
- Offer a chance of looking at something they have
5. Post Directly on the LinkedIn Platform
LinkedIn is a powerful network that enables users to post directly on the platform. Posting relevant content on the network and it gets to gain momentum, the platform will enable the content to go viral therefore increasing its visibility. This will also help increase traffic to your site therefore converting them into paying clients.